The Growing Tennis 50/50 Coop Program offers matching advertising/promotional dollars from the Tennis Industry Association, (TIA) & United States Tennis Association, (USTA) to entrepreneurs who want to attract new or former junior and adult players into the game.

WHO SHOULD APPLY FOR FUNDS?  Entrepreneurs/facilities serious about building their business by promoting and offering junior and adult entry level programs and are willing to invest some of their own money to do so.
Note: CTA’s who are already receiving funding through the USTA are ineligible to receive 50/50 funding.

HOW MUCH CO-OP FUNDS ARE AVAILABLE?  Co-op advertising/promotional dollars between $250 and $2,500 are available for a 50/50 match with each participating facility. Please note: Funds should go directly toward marketing/advertising expenses such as newspaper, radio or TV advertising; printing of flyers, inserts or coupons; direct mail campaigns, billboard advertising, etc. Funds cannot be used to purchase equipment, pay pro fees, purchase prizes or incentives or to pay for services such as agency fees, telemarketing, web development, etc. Funds also cannot be used in conjunction with any USTA grant you or your facility is receiving.

HOW DOES IT WORK?  The TIA, in cooperation with each funded entrepreneur/facility, can help coordinate and implement the program from its inception to its completion. The coordination and implementation will include the development of a marketing plan, the creation of ads or promotional pieces, negotiation of ad buys for the campaign and the tracking of program participants. Each entrepreneur/facility must pay for 50% of the total promotional spending. The TIA/USTA will pay for the other half. All marketing and payment options for this program will be determined and mutually agreed upon in advance of any dollars spent.

After you have read over the rules and Guidelines that you can download here.  You can then click here to apply.